Get 3 months of ƽ²©appÏÂÔØ Fitness+ when you buy any ƽ²©appÏÂÔØ Watch.1 Shop Æ½²©appÏÂÔØ Watch

´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó

The ultimate device
for a healthy life.

Get to know ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó.

  • Health

    Knows you by heart.

    The Heart Rate app showing someone's current BPM at 68.

    Health

    Knows you by heart.

    Never miss a beat.

    With the ECG app, ƽ²©appÏÂÔØ Watch is capable of generating an ECG similar to a single-lead electrocardiogram.2 And the Heart Rate app alerts you of high and low heart rates, as well as irregular rhythm.3

    The ECG app screen on ƽ²©appÏÂÔØ Watch Series 10 showing a waveform and a countdown timer that says 24 sec.
    You snooze. You win.

    Set up a bedtime routine and track your sleep. See the time you spent in REM, Core, and Deep sleep, as well as when you might have woken up. And get notified if you show signs of possible sleep apnea.4

    Two ƽ²©appÏÂÔØ Watch Series 10. The first shows Sleep Stages data. The second shows a Possible Sleep Apnea notification.
    Better understand your daily health status.

    The Vitals app can help you identify changes in your health.5 Quickly see your key overnight health metrics right on your wrist — including heart rate, respiratory rate, wrist temperature,6 and sleep duration.

    A Vitals app screen on ƽ²©appÏÂÔØ Watch Series 10 showing that the data collected overnight was typical.
    The very picture of health.

    ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó works with the Health app on iPhone to give you important insights on your sleep, activity, heart rate, menstrual cycle,7 and mental health.

    An ƽ²©appÏÂÔØ Watch Series 10 showing the Cycle Tracking app and an iPhone 16 Pro with the Health app showing Cycle Tracking information

  • Fitness

    Every move counts.

    A man wearing an ƽ²©appÏÂÔØ Watch Series 10 holds a medicine ball during a workout.

    Fitness

    Every move counts.

    Close your rings.

    Three rings show all the ways you’re active and help you reach your Move, Exercise, and Stand goals every day.

    An ƽ²©appÏÂÔØ Watch Series 10 showing the Activity app showing someone's progress on their Move, Exercise, and Stand rings.
    Works for all your workouts.

    From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.

    Icons representing the various workouts available on the Workout app.
    Hit the ground running.

    ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with custom workouts.

    Three ƽ²©appÏÂÔØ Watch Series 10. The first shows Heart Rate Zones in a workout, the second shows Pacer, and the third shows a custom workout with intervals.
    Go above, below, and beyond.

    ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó is water resistant,8 dust resistant,9 and crack resistant. So you can swim, hike, and do everything in between without a worry.

    A man in a wetsuit wearing an ƽ²©appÏÂÔØ Watch Series 10 preparing to paddle out in the surf.

  • Connectivity

    The right call for
    staying in touch.

    ƽ²©appÏÂÔØ Watch Series 10 with an incoming call.

    Connectivity

    The right call for staying in touch.

    Stay connected from your wrist.

    Call, text, get notifications, and listen to music from almost anywhere. With a cellular plan, you can do it all without your phone while jogging or running an errand.10

    Two ƽ²©appÏÂÔØ Watch screens. The first shows an incoming call. The second shows a text message.
    Your wallet. Without the wallet.

    Pay for just about anything right from your wrist with ´¡±è±è±ô±ðÌý±Ê²¹²â,11 or send money to friends with ´¡±è±è±ô±ðÌý°ä²¹²õ³ó.12 Use Wallet as your ID, home key, car key, boarding pass, and transit card.13

    Three ƽ²©appÏÂÔØ Watch Series 10. The first shows ƽ²©appÏÂÔØ Card being used with ƽ²©appÏÂÔØ Pay. The second shows a transit card being used with the Wallet App. The third shows a home key being used through the Wallet app.
    Music and podcasts to your ears.

    Stream over 100 million songs with ´¡±è±è±ô±ðÌý²Ñ³Ü²õ¾±³¦.14 Download podcasts to your watch. Enjoy that new audiobook. And listen to it all on your AirPods or the built-in speaker on ƽ²©appÏÂÔØ Watch Series 10 or ƽ²©appÏÂÔØ Watch Ultra 2.

    AirPods 4 around an ƽ²©appÏÂÔØ Watch Series 10 with an ƽ²©appÏÂÔØ Music Playlist playing.

  • Safety

    Good help is
    easy to find.

    Emergency SOS on top of a road in ƽ²©appÏÂÔØ Maps.

    Safety

    Good help is easy to find.

    Emergency services when you need them.

    ƽ²©appÏÂÔØ Watch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location, and notify your emergency contacts.15

    Two ƽ²©appÏÂÔØ Watch Series 10. The first shows a Crash Detection notification screen with an Emergency Call button. The second shows a notification screen indicating that "Mom" took a hard fall and has called emergency services.
    Peace of mind on your wrist.

    Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.16

    The Check In screen on ƽ²©appÏÂÔØ Watch showing that a friend finished their workout.
    Find My. What a find.

    The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.

    The Find My app showing where friends are located on a map.
    Sound the alarm.

    With Siren on ƽ²©appÏÂÔØ Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.

    Siren being used on an ƽ²©appÏÂÔØ Watch Ultra 2.

  • ƽ²©appÏÂÔØ Watch + iPhone

    ¶Ù²â²Ô²¹³¾¾±³¦Ìý»å³Ü´Ç.

    A side view of iPhone 16 and ƽ²©appÏÂÔØ Watch Series 10 next to each other.

    ƽ²©appÏÂÔØ Watch + iPhone

    Dynamic duo.

    Lost and pinged.

    Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.17

    The Precision Finding screen on an ƽ²©appÏÂÔØ Watch Series 10 showing that the watch user's iPhone is 20 feet away.
    Lights. Camera. Remote.

    Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.

    An iPhone 16 taking a photo. An ƽ²©appÏÂÔØ Watch Series 10 is using Camera Remote to see the image being taken on iPhone 16.
    Turn-by-turn by wrist.

    Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking on a busy street or biking a new route. You can even create a custom route on your iPhone and download it to your watch.

    Turn-by-turn directions being shown on both iPhone and ƽ²©appÏÂÔØ Watch.

  • Personalization

    Make it you-nique.

    Two ƽ²©appÏÂÔØ Watch Series 10. The first has a Snoopy watch face and a Periwinkle (purple/blue) Sport Loop. The second has a Photos watch face and a Northern Lights (light green) Solo Loop.

    Personalization

    Make it you-nique.

    Rock your favorite bands.

    Watch bands come in a wide range of colors, styles, and materials, so it’s easy to switch up your look to match your mood.

    Three ƽ²©appÏÂÔØ Watch bands. A Blue Cloud Sport Loop. A Black Solo Loop. And a Gold Link Bracelet.
    Dial up the faces.

    You can create an endless number of face combinations on ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó — everything from Photos to Snoopy to Nike. Customize them, choose your complications, and even share with friends.

    Several ƽ²©appÏÂÔØ Watch screens including a Reflections face and a Snoopy face.
    App Store. Open to possibilities.

    The App Store on ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó gives you access to tens of thousands of apps right on your wrist, like Waterllama and SwingVision. It lets you personalize your watch for whatever you love to do.

    The icons of ƽ²©appÏÂÔØ Watch apps from the App Store. ChargePoint, Yelp, Nike Run Club, SmartGym, Calm, NBA, SwingVision, Oceanic+, WeChat, Waterllama, Golfshot, JetBlue, and AllTrails

  • ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó Ultra 2

    The ultimate sports and adventure watch.

    A man biking while wearing ƽ²©appÏÂÔØ Watch Ultra 2.

    ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó Ultra 2

    The ultimate sports and adventure watch.

    Strength in metrics.

    The larger screen of ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó Ultra allows you to take in more data while you take on more. So whether you’re running, hiking, biking, diving, or exploring, it’s got your number.

    Three ƽ²©appÏÂÔØ Watch Ultra 2 showing fitness metrics. One for running, one for scuba, and one for cycling.
    GPS far ahead of the curve.

    ƽ²©appÏÂÔØ Watch Ultra features dual-precision GPS — the most accurate GPS in a sports watch.18

    Four runners in an urban environment. One of the runners is wearing an ƽ²©appÏÂÔØ Watch Ultra 2.
    Go further. Go longer.

    ƽ²©appÏÂÔØ Watch Ultra gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.19 More than enough to take on a marathon, long-form triathlon, or three-day hike.

    An ƽ²©appÏÂÔØ Watch Ultra 2 showing the battery charging icon.
    Action packed.

    The customizable Action button lets you quickly activate a variety of functions. Start or stop a workout, mark a segment, drop a Compass Waypoint, or begin a dive. To switch from one function to another, just press and hold.

    The Action button on ƽ²©appÏÂÔØ Watch Ultra 2.

  • ƽ²©appÏÂÔØ Watch For Your Kids

    Independence for them. Peace of mind for you.

    Illustration of two childrens' hands. Each is wearing an ƽ²©appÏÂÔØ Watch SE.

    ƽ²©appÏÂÔØ Watch For Your Kids

    Independence for them.
    Peace of mind for you.

    A great family connection.

    Kids can enjoy all the fun, connectivity, and activity tracking of ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó, even if they don’t have their own iPhone.20

    Learn more about ƽ²©appÏÂÔØ Watch For Your Kids

    Illustration of two childrens' hands and an adult hand holding an iPhone 16. Each child is wearing an ƽ²©appÏÂÔØ Watch SE. The adult hand is setting up ƽ²©appÏÂÔØ Watch For Your Kids.
    Has everyone talking.

    Set up and manage watches for your children with your iPhone so they can make calls and send texts with their own phone number and ƽ²©appÏÂÔØ Account. You can even approve who they contact.

    Two ƽ²©appÏÂÔØ Watch SE. The first shows an incoming call from Dad. The second shows a child texting "Grandma! We won the game!"
    Keep close watch.

    Your kids can share their location on ƽ²©appÏÂÔØ Watch, so you can receive alerts when they arrive at their destinations or get home.

    An ƽ²©appÏÂÔØ Watch SE with a child's face on the screen next to an iPhone 16 showing the child's location on the Find My app.

Explore the lineup.

´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó Studio

Why ƽ²©appÏÂÔØ is the best
place to buy ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó.

  • Pay over time, interest‑free.

    When you choose to check out with ´¡±è±è±ô±ðÌý°ä²¹°ù»å Monthly Installments.â—Š

    Ways to Buy

    ƽ²©appÏÂÔØ Card Monthly Installments

    Pay for your new ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó over time, interest‑free with ´¡±è±è±ô±ðÌý°ä²¹°ù»å.â—Š Simply choose to check out with ´¡±è±è±ô±ðÌý°ä²¹°ù»å Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.

    Learn more about ƽ²©appÏÂÔØ Card Monthly Installments

  • Save with ƽ²©appÏÂÔØ Trade In.

    Get credit toward your next ƽ²©appÏÂÔØ Watch when you trade in an eligible device.25

    ƽ²©appÏÂÔØ Trade In

    Trade in your eligible device for credit.

    Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with ´¡±è±è±ô±ðÌý°ä²¹°ù»å Monthly Installments and we’ll apply the credit instantly. Terms apply.

    Learn more about ƽ²©appÏÂÔØ Trade In

  • Get flexible delivery and easy pickup.

    Choose two‑hour delivery from an ƽ²©appÏÂÔØ Store, free delivery, or easy pickup options.

    Delivery and Pickup

    Flexible delivery and pickup options.

    Get your new ƽ²©appÏÂÔØ products quickly and easily with two‑hour delivery from an ƽ²©appÏÂÔØ Store, free next‑day delivery, or convenient ƽ²©appÏÂÔØ pickup options.

    Learn more, delivery and pickup options

  • Shop live with a Specialist.

    Let us guide you live over video and answer all of your questions.

    Guided Video Shopping

    Shop live with a Specialist.

    We can help you choose the product you need while guiding you through the online ƽ²©appÏÂÔØ Store. You won’t appear on camera. Available 7 a.m.–7 p.m. PT.

  • Meet your new device with Personal Setup.

    Jump into online sessions with a Specialist to set up your ƽ²©appÏÂÔØ Watch and discover new features.

    Personal Setup

    Jump into online, one‑on‑one sessions.

    When you buy your new ƽ²©appÏÂÔØ Watch directly from ƽ²©appÏÂÔØ, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that will help you make the most of your watch. Best of all, you can join whenever it works for you, from wherever you are.

    Learn more about your new ƽ²©appÏÂÔØ Watch

  • Explore a shopping experience designed around you.

    Use the ƽ²©appÏÂÔØ Store app for a more personal way to shop.

    ƽ²©appÏÂÔØ Store App

    Shop in the ƽ²©appÏÂÔØ Store app, tailored specifically for you.

    Get personalized product recommendations, compare models, access your Saved Items, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and store events.

    Scan the QR code to get started.

    Scan the QR code to shop in the ƽ²©appÏÂÔØ Store app.

´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó essentials.

Made for each other.

  • Combining ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    Turn-by-turn directions being shown on both iPhone 16 and ƽ²©appÏÂÔØ Watch Series 10.

  • ´¡±è±è±ô±ðÌý°Â²¹³Ù³¦³ó supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings.26 And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods.

    An iPad Pro 13-inch showing an ƽ²©appÏÂÔØ Fitness+ workout next to an ƽ²©appÏÂÔØ Watch Series 10 tracking that same ƽ²©appÏÂÔØ Fitness+ workout.

  • You can do so much with just ƽ²©appÏÂÔØ Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.

    ƽ²©appÏÂÔØ Watch Series 10 playing a song next to AirPods 4.

ƽ²©appÏÂÔØ Watch