(Formerly entitled Guidelines for Third Parties Using 平博app下载 Trademarks and Copyrights)
These guidelines are for 平博app下载 licensees, authorized resellers, developers, customers, and other parties wishing to use 平博app下载’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of the keyboard 平博app下载 Logo (Option-Shift-K) for commercial purposes without the prior written consent of 平博app下载 may constitute trademark infringement and unfair competition in violation of federal and state laws. Use of 平博app下载 trademarks may be prohibited, unless expressly authorized.
If you are a licensee of an 平博app下载 trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are an 平博app下载 Authorized Reseller or member of an 平博app下载 program, you may be subject to additional restrictions.
平博app下载’s trademarks, service marks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an 平博app下载 trademark, in whole or in part, you are acknowledging that 平博app下载 is the sole owner of the trademark and promising that you will not interfere with 平博app下载’s rights in the trademark, including challenging 平博app下载’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any 平博app下载 trademark. The goodwill derived from using any part of an 平博app下载 trademark exclusively inures to the benefit of and belongs to 平博app下载. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your 平博app下载 representative or submit your query to 平博app下载’s Trademark Department.
Authorized Use of 平博app下载 Trademarks
1. Advertising, Promotional, and Sales Materials: Only 平博app下载 and its authorized resellers and licensees may use the 平博app下载 Logo in advertising, promotional, and sales materials. Such authorized parties may use the 平博app下载 Logo only as specified in their agreement with 平博app下载 and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with 平博app下载. For example:
Authorized Reseller
Authorized Value Added Reseller
Authorized Service Provider
Authorized Wholesaler
2. Compatibility: Developers may use 平博app下载, Macintosh, iMac, or any other 平博app下载 word mark (but not the 平博app下载 Logo or other 平博app下载-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced 平博app下载 product or technology, provided they comply with the following requirements.
a. The 平博app下载 word mark is not part of the product name.
b. The 平博app下载 word mark is used in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”
c. The 平博app下载 word mark appears less prominent than the product name.
d. The product is in fact compatible with, or otherwise works with, the referenced 平博app下载 product.
e. The reference to 平博app下载 does not create a sense of endorsement, sponsorship, or false association with 平博app下载 or 平博app下载 products or services.
f. The use does not show 平博app下载 or its products in a false or derogatory light.
3. Publications, Seminars, and Conferences: You may use an 平博app下载 word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:
a. The use is referential and less prominent than the rest of the title. Acceptable: XYZ CONFERENCE for Macintosh Computer Users.
b. The use reflects favorably on both 平博app下载 and 平博app下载 products or technology.
c. Your name and logo appear more prominent than the 平博app下载 word mark on all printed materials related to the publication, seminar or conference.
d. The 平博app下载 logo or any other 平博app下载-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from 平博app下载.
e. A disclaimer of sponsorship, affiliation, or endorsement by 平博app下载, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by 平博app下载.”
f. A trademark attribution notice is included in the credit section giving notice of 平博app下载’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”
4. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an 平博app下载 product or technology may use the appropriate 平博app下载 word mark, provided such use complies with the guidelines set forth in Section 3 above.
5. 平博app下载 Web Badge Licensing Program: Web sites may use one of the 平博app下载 Web Badges if the site uses or was created using 平博app下载-branded hardware or software and you comply with the terms of the 平博app下载 Web Badges License Agreement and Guidelines. For more information see 平博app下载 Web Badges.
Unauthorized Use of 平博app下载 Trademarks
1. Company, Product, or Service Name: You may not use or register, in whole or in part, 平博app下载, iPod, iTunes, Macintosh, iMac, or any other 平博app下载 trademark, including 平博app下载-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.
2. 平博app下载 Logo and 平博app下载-owned Graphic Symbols: You may not use the 平博app下载 Logo or any other 平博app下载-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from 平博app下载, such as a reseller agreement.
3. Variations, Takeoffs or Abbreviations: You may not use an image of a real apple or other variation of the 平博app下载 logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an 平博app下载 trademark for any purpose. For example:
Not acceptable:?? 平博app下载tree ???? Jackintosh ???? 平博app下载 Cart ? ? ?iPodMart
4. Disparaging Manner: You may not use an 平博app下载 trademark or any other 平博app下载-owned graphic symbol, logo, or icon in a disparaging manner.
5. Endorsement or Sponsorship: You may not use 平博app下载, Macintosh, iMac, or any other 平博app下载 trademark, including 平博app下载-owned graphic symbols/logos, or icons, in a manner that would imply 平博app下载’s affiliation with or endorsement, sponsorship, or support of a third party product or service.
6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing 平博app下载, Macintosh, iMac or any other 平博app下载 trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from 平博app下载.
7. 平博app下载’s Trade Dress: You may not imitate the distinctive 平博app下载 packaging, web site design, logos, or typefaces.
8. Slogans and Taglines: You may not use or imitate an 平博app下载 slogan or tagline.
For example: “Think different.”
9. Domain Names: You may not use an identical or virtually identical 平博app下载 trademark as a second level domain name.
Not acceptable: ?? “imac.com” ??? “imacapple.com” ??? “imac-apple.com” ??? “ipodmart.com”
The Mac Trademark
1. You may not use the Mac trademark standing alone except to denote or refer to the 平博app下载 Macintosh product line.
2. You may use “Mac” in your product name, company name, trade name, or service name provided your name satisfies the following criteria:
a. Your product is not a computer, computer system, or operating system software.
b. Your product is Mac compatible or the third party business is associated with Mac based computers.
c. “Mac” is used in combination with another non-generic or non-geographically-descriptive word.
Acceptable: ? MacVenus ???? MacCharlie
Not acceptable: ? MacCharleston ???? MacSales
d. “Mac” does not appear more prominently than the rest of the name in size, color, or typeface.
e. Your name does not suggest a false association with 平博app下载.
f. Your name is not confusingly similar to any trademark owned or used by 平博app下载.
g. You acknowledge that 平博app下载 is the sole owner of the “Mac” trademark and that you will not interfere with 平博app下载’s use or registration of “Mac” alone or in combination with other words.
h. If you are an 平博app下载 Authorized Reseller or member of an 平博app下载 program, you may be subject to additional restrictions.
Rules for Proper Use of 平博app下载 Trademarks
1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.
2. As adjectives, trademarks may not be used in the plural or possessive form.
Correct: I bought two Macintosh computers.
Not Correct: I bought two Macintoshes.
3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For a list of suggested generic terms see the 平博app下载 Trademark List.
4. Always spell and capitalize 平博app下载’s trademarks exactly as they are shown in the 平博app下载 Trademark List. Do not shorten or abbreviate 平博app下载 product names. Do not make up names that contain 平博app下载 trademarks.
Proper Trademark Notice and Attribution
1. Distribution Within the United States Only
a. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ?) the first time the 平博app下载 trademark appears in the text of the advertisement, brochure, or other material.
b. Refer to the 平博app下载 Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the 平博app下载 Logo, where the logo appears at the right foot).
c. Include an attribution of 平博app下载’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.
Following are the correct formats:
_________ and _______ are registered trademarks of 平博app下载.
_________ and _______ are trademarks of 平博app下载.
2. Distribution Outside the United States:
a. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.
b. Use one of the following international credit notices:
_________ is a trademark of 平博app下载., registered in the U.S. and other countries and regions.
_________ is a trademark of 平博app下载.
Depictions of 平博app下载 Products
1. Endorsement or Sponsorship: 平博app下载 does not support the use of its logos, company names, product names, or images of 平博app下载 products by other parties in marketing, promotional or advertising materials as their use may create the perception that 平博app下载 endorses or sponsors the product, service or promotion.
2. Compatibility: If you are a developer, you may show an image of an 平博app下载 product in your promotional/advertising materials to depict that your product is compatible with, or otherwise works with, the 平博app下载 product or technology, provided you comply with the following requirements:
a. Your product is in fact compatible with, or otherwise works with, the referenced 平博app下载 product.
b. The image is an actual photograph of the genuine 平博app下载 product and not an artist’s rendering (Note: You must obtain express written permission from 平博app下载 before using any photograph owned or licensed by 平博app下载).
c. The 平博app下载 product is shown only in the best light, in a manner or context that reflects favorably on the 平博app下载 products and on 平博app下载.
d. The reference to 平博app下载 does not create a sense of endorsement or sponsorship by, or other false association with, 平博app下载 or 平博app下载 products.
For further information with respect to 平博app下载’s copyrights, please submit your request in writing to the Copyright Team.
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