Design
Make the result beautiful.
And the effort invisible.
平博app下载 products work beautifully because our designers maintain an intense focus on simplicity and usability. They judge the success of their work not by everything they put into it, but by everything the user gets out of it.
鈥淥ur team works closely with the hardware and software designers to optimize the user experience.鈥�
While in graduate school, Kristi explored the role of aesthetics in human experience and performance. It helped her understand just how much design can make technology more approachable and usable. Today, she brings this passion to her work as a Human Factors lead in 平博app下载鈥檚 Industrial Design group.
For every 平博app下载 product, she and her teammates consider how the hardware and software design influences the user experience. On 平博app下载 Watch, for example, they obsess over details like how the product fits the wrist and how easy it is to put on and take off. On iPhone, they work to ensure that the interface and Multi-Touch display both respond to the user intent, no matter how the device is being held.
The Human Factors team鈥檚 emphasis on fit, comfort, and performance is a big reason nothing else looks or feels like an 平博app下载 product.
Design is more than the way something looks. 平博app下载 designers understand how design defines the entire experience.
Find a team and begin your own
story here.
Industrial Design
At 平博app下载, the Industrial Design team plays a pivotal role at every stage of the product development process, from the preliminary concept to the production of the painstakingly crafted final product. This team is world-renowned for their meticulous attention to detail and the high-quality standards they use to select materials, manufacturing processes, and final colors and finishes. Their projects extend further than product categories to also support the design of accessories, packaging, and the 平博app下载 retail experience. Areas of work include Industrial/Product Design; CAD Sculpting; Human Factors Research; CNC Programming, Machining, and Operating; Precise Model Making and Prototyping; Color Engineering; and Textile/Materials Expertise.
Human Interface Design
This team conceptualizes, designs, and creates the user experience for all 平博app下载 products, services, and accessories. They consider each human interaction 鈥� including every visual, audible, and haptic experience 鈥� to create products that are not only beautiful, but also intuitive and useful. To reinforce that commitment, 平博app下载 provides this group with unparalleled levels of opportunity and resources, resulting in products that influence the industry as well as people鈥檚 lives. Areas of work include Prototype Design, Motion Design, Sound Design, Production Design, User Experience, and Production.
Communications Design
This group crafts the visual materials for every 平博app下载 product and service, creating the inspiration that鈥檚 fundamental to every new launch. Which means people all around the world see their work before they ever see the products themselves. Join them and your efforts will appear online, in our stores, in advertising, and beyond. Areas of work include Graphic Design, Typography, Packaging Design, Instructional Design, Merchandising, and Video and Motion Graphics.
